/ Concept & Art Direction
/ TV Documentary
/ Outdoor
/ Digital
The centre of the brand relaunch campaign is a TV show hosted by Andrew Daddo – an experiment to see if people can be happy with less instead of more.
Also a range of shorter content pieces, including interviews with an expert psychologist, professional organiser and architect was shown on social and in pre-roll, along with an extensive range of OOH and digital display.
The All I Need Project was also picked up by Network 7 for no cost, with the online content series that generated seven million views plus outdoor and digital which helped double the volume of people searching for UBank.
UBank – Just the Bank You Need
Coin United acknowledge the First Peoples of Australia, their Elders past, present and emerging.
We pay our respects to the traditional storytellers, designers, artists and owners of the land on which we live and work.