/ Campaign Art Direction
/ TVC
/ Outdoor
/ Digital
The aim of the campaign was to highlight the notion of ‘human fragility’ and the technology that helps Toyota build safer cars across the entire range.
The campaign launched as a 60 second commercial, the idea was extended to outdoor, press and digital – with a fun iPad extension that allowed people to interact and witness the damage to internal organs.
The THUM’s (total human model for safety) iPad ad, via SMH and the Age, allowed users to witness the damage to the internal organs on their iPad.
Coin United acknowledge the First Peoples of Australia, their Elders past, present and emerging.
We pay our respects to the traditional storytellers, designers, artists and owners of the land on which we live and work.