/ Head of Art
/ Copywriting (Pray)
/ Print
/ Ambient
Run Yourself Ugly was a campaign to re-establish Nike’s credibility amongst hardcore runners.
They instantly connected with the line because it talks to them on their level. Feedback in-store and blogs on runner’s websites revealed that they really liked Nike’s change of direction away from glamorous athletes and to a more genuine, insightful message.
Coin United acknowledge the First Peoples of Australia, their Elders past, present and emerging.
We pay our respects to the traditional storytellers, designers, artists and owners of the land on which we live and work.