The legal landscape is undergoing tremendous change with mergers and the leading law firms jostling to capitalise on the growth in Asia. Leading Australian firm Mallesons Stephen Jaques recognised this and decided to combine with China’s leading law firm, King & Wood, to become the only global law firm with its HQ in China.

At Mr Mumbles, Laurie’s previous agency, we worked with their strategic partner and internal design team to create a truly unique brand campaign for a legal firm showing the benefit of their collaborative approach.

The legal and business press raved: “London and New York beware, here comes KING & WOOD MALLESONS” – The Wall Street Journal. That year the Acritas Sharplegal Global Elite Brand Index ranked KWM number 16. Prior to the relaunch MSJ was not ranked in the top 50.