Since 2022 we’ve loved working with the breweries and distilleries of Brookvale on Sydney’s Northern Beaches (yeah, what’s better than 1 alcohol client… 7). We develop the innovative mobile Brookie Trail Passport to help bring to life their events – primarily their flagship Brookiefest weekend, held each February.

The Brookie Trail Passport gives the thousands of visitors to Brookiefest a way to enjoy the weekend even more through a comprehensive what’s on guide; wayfinding map and venue information and a venue trail users could follow and unlock exclusive venue offers and hidden clues on the streets, to win exclusive merch.

The Brookie Trail Passport has proved incredibly successful with over 2,800 subscribers and user offer redemption increasing by over 10% from the first Brookiefest.

Importantly, it provides venue owners valuable data from user demographics, where they’ve come from, venue visits, popularity of different offers and feedback through post-event surveys.

We also produced passports for their other events including Taste of Brookie and Brookie Brights Christmas Festival.

Since 2024 they’ve been funded by the NSW Government Office of the 24-Hour Economy Uptown Districts program and known as The Brookie Trail. The data collected by the passport was a key part of the Association’s grant submission.

We’re now building the passport as an enhanced stand-alone app that can be used across any F&B precinct – say hello to Hoppy Trails.